“They want to brand me,” my friend said.
Be at peace, y’all. It’s not as ominous as it sounds. My friend Joneal and I were talking business and all things Jesus when the conversation turned to branding. Dr. Joneal Kirby is the creator and director of a mentoring ministry for women called, Heart to Home. I’ll be mentioning her name more in the coming months as I have the privilege of speaking at her really big, extremely fun Heart to Home conference early 2015, along with a few ladies you may know from a little show called Duck Dynasty. Yes, girls. Y’all will need to get thy-selves to Monroe, LA for this one.
Because of her Heart to Home ministry, Joneal has been using The Heart Mom title for some time, but the promotional people were saying they needed her given name to be synonymous with her life’s work. When folks hear The Heart Mom, they should think of Joneal, and vice versa. It sounded familiar. That’s what my publishing house told me several years ago, that they needed to personalize the All Things Southern brand and identify it with yours truly. Trust me, I shot down a number of their suggestions before we agreed on The Belle of All Things Southern. Imagine my using “The Dixie Diva”. My family and friends would’ve laughed me straight out of this small town!
Friends, I mention all of this branding talk to tell you of a goal that is dearer to me than any professional title and I know The Heart Mom feels the same way.
I want to be branded with the name of my Jesus. When you hear me, I may you think of Him, and when you think of Him, may you linger and listen for His voice. For as He Himself said in John 6:63, it is the Spirit who gives life; the flesh profits nothing. The words He speaks are spirit and they are life.”